Janine Robinson has been designing exquisite custom jewelry for clients since 2005 when she opened up her jewelry business Kai Expressions. What started as a side business of making earrings for family and friends, quickly blossomed into a full scale jewelry brand and business. Kai Expressions excels in offering clients unique handcrafted jewelry made with semi precious stones and high quality metals. As a key player in a highly competitive industry, Kai Expressions sets itself apart from other jewelry brands by focusing on the details. Robinson understands that when it comes to fashion women want original pieces, and something that they won’t see other people wearing. Robinson travels the globe to find unique stones to incorporate into her Kai Expressions jewelry line, in order to cater to the needs of her fashion forward clients. Now based in Los Angeles, CA, after recently relocating from Boston, MA, Robinson is excited about the growth instore for her company.
YBM had the opportunity to sit down with Robinson and get the scoop on how she got started and her advice for budding entrepreneurs. 5 Tips from Janine Robinson on Getting Started:
#1 Figure Out Your Product.
According to Robinson, many people have a lot of ideas, but the key is to focus in on one. Before Kai Expressions started, Robinson made handcrafted event favors for family affairs and bachelorette parties under the business name Weenie Delights. Though it was nice to be able to create a special gift for friends and family, she realized that her interest was really in jewelry. Her passion and pride came from creating works of art with her own hands, no matter how big or small. Robinson made the decision to focus on creating these jewelry masterpieces. Continue reading